> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryprofound.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Profound MCP overview

> Learn how to connect AI agents to Profound

<Info>
  **Available on**: the Enterprise plan
</Info>

Connect AI tools and agents to Profound using the [Model Context Protocol (MCP)](https://modelcontextprotocol.io/introduction) open source standard for connecting AI applications to external systems.

## What is Profound MCP?

Profound MCP is our hosted server for integrating with AI tools that support MCP. Instead of wiring up a custom integration from scratch, you connect an MCP client to Profound and let the client call tools to execute API operations with your Profound account.

<CodeGroup>
  ```text Hosted server URL theme={null}
  https://mcp.tryprofound.com/mcp
  ```
</CodeGroup>

### Why use Profound MCP?

Profound MCP lets you connect to Profound quickly, without building a custom integration. Your Profound data and Agents become available directly inside the AI tool you already use. See how to connect common MCP clients to Profound in [Connection guides](/mcp/common-mcp-clients).

### What can you do with Profound MCP?

* **Visibility Reports** — Retrieve visibility metrics and performance data for companies within specific categories
* **Sentiment Analysis** — Analyze sentiment data and emotional responses across companies and topics
* **Citation Reports** — Track mentions, references, and citation patterns across domains and pages
* **Shopping Reports** — Measure how brands, products, and retailers appear in ChatGPT shopping results
* **Raw Data Access** — Access unprocessed data for custom analysis and reporting
* **Agent Analytics** — Access bot reports, referral reports, and raw analytics data
* **Build and Run Profound Agents** — Start existing Agents, create and publish new workflows, and poll runs for status and outputs
* **Prompt Management** — Create prompts in a category, update existing ones, and activate, disable, or delete them in bulk
* **Knowledge Bases** — List your Knowledge Bases, search their contents, and add new documents to them
* **Profound Docs** — Find, read, write, and manage collaborative documents such as strategy memos, briefs, and retros
* **Projects** — Read, generate, and manage Projects and their tasks toward a measurable goal

For the full tool and resource catalog, see the [Capabilities](/mcp/capabilities) section.